Gamers suffer from 'projectile dysfunction' | Adweek Gamers suffer from 'projectile dysfunction' | Adweek
Advertisement

Gamers suffer from 'projectile dysfunction'

Fake medical conditions are a pretty stale advertising idea, but adolescent males are still loving this new “projectile dysfunction” ad from Activision. The game’s players, afflicted by limp bullets, take a “nutricious and shootilicious” pill called Stroyent, allowing them to murder with abandon once more. Promotes Activision’s Enemy Territory: Quake Wars game.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Nudd
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement