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This Gears of War video game, which is being released today for the Xbox 360, looks pretty wild. Here’s an impressive commercial for it, featuring the Tears for Fears song “Mad World,” as covered by Gary Jules (which you may remember from Donnie Darko). Apparently, Fight Club director David Fincher had a hand in the spot’s creation; it was directed by Joseph Kosinski. Xbox fans love the ad so much, they’ve put together at least 39 different spoofs of it, using alternate music, mostly.
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