Game Maker Kills App That Lets You Mock-Assassinate Your Facebook Friends

Sexist details push it over the edge

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Japanese video-game maker Square Enix tried to advertise its game Hitman: Absolution by allowing you to pretend to put a hit on your Facebook friends for a variety of appalling reasons. The application, created by advertising agency Ralph, was pulled after just one article by online gamer mag Rock Paper Shotgun. The app let you select identifying features of your friends as reasons to threaten them on Facebook—among them, her awful makeup, ginger hair, annoying laugh, strange odor, big ears, muffin top, hairy legs and "small tits."

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