Game Maker Fills Pool With 55,000 Gallons of Blood and Guts, Invites You to Swim in It

There's a bunch of genetic meddling going on in the new video game Resident Evil Revelations. It may stand to reason, then, that marketer Capcom would stage a wholly unnatural promotion for its release. The company has created "the world's only blood-filled swimming pool"—good gawd, let's hope it's the only one—and tossed in some realistic-looking entrails and body parts. Then what, you ask? For two days later this month, it will invite people to take a dip in the London pool and search for swag! While bobbing for licensed merchandise in viscous liquid might not be everyone's idea of a good time, Capcom has reason to believe that fans of its horror-adventure franchise will be up to the task.