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To insiders, most general-interest stories about the inner workings of advertising and media are a snooze. An exception is yesterday’s piece on the future of television measurement in The New York Times Magazine, written by contributing writer Jon Gertner. A comprehensive look at those companies attempting to divine the best way for media to be measured in the future—including AdFreak’s much more famous distant cousin, Nielsen Media Research—it’s just full of fun factoids that make the sometimes dreary business of audience measurement interesting.
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