Furniture for black people and white people!
The people at Red House Furniture in High Point, N.C., care very deeply about race relations in this country, as their curious "Black and White Furniture" ad above illustrates. It comes across like they wanted to say something about race and only remembered halfway into it that they sell furniture. And the YouTube description of their video suggests they don't know what lit this particular fire under their feet, either. ("We thought something with a comical racial reconciliation theme would be fun, as well as a conversation starter.") But they're right—it clearly isn't a racist ad, and it does focus on inclusion. It just, you know, doesn't make any sense. UPDATE: Posted below is a behind-the-scenes video from the shoot.
—Posted by David Kiefaber
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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