Frito-Lay food becomes a bit less unhealthy

Just because fast food items and salty snacks are unnatural doesn’t necessarily mean I’m going to turn them down. But now that Frito-Lay says it is reformulating about half its goodies—including Tostitos, SunChips and Lay’s—to contain only “natural ingredients,” I’m starting to see this differently. A new ad campaign, which Frito-Lay says is “the largest integrated marketing campaign in the history of the company,” focuses solely on all the natural stuff found inside the products.