Friskies Finally Addresses the Terrible Epidemic of Cat Boredom

Chris Parnell is here with an important message

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Friskies is taking aim at the national "CATastrosphe" known as Cat Boredom, or CB. "There's nothing more tragic than a blasé cat," Chris Parnell explains in the video below. So true. Luckily, Friskies has a plan. It's so simple—how did no one think of it before? Thanks to AFG& (formerly Avrett Free Ginsberg) for this important addition to the Internet's somewhat sizable collection of cat videos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in