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You’ve seen BBDO’s ads for the Midnight Spank block of programs on the G4 network, including the one with the rodent who eats the guy’s kidney. But the campaign also has a viral component. On a special Web site, you can enter a friend’s phone number, and G4 will prank call him or her at the stroke of midnight. This reminds us of the viral for the DVD release of The Ring Two, which also involved unnerving calls from the client.
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