French condoms can leave bizarre tan lines
Who better than the French to unfurl some cheeky fun in the prophylactic category? TBWA's ads for Hansaplast long-pleasure condoms have a beach theme, and though the gals keep their swimsuits on, those handprints suggest they were probably removed (or subverted) at some point for a decent (or maybe indecent) length of time. Said indentations imply a midday frolic in plain sight, but this is France, so probably nobody cared. At any rate, these ads are more naughty and playful than recent U.S. efforts by LifeStyles (frantic but soft-core) and Trojan ("stimulus package" line cute, but patriotic theme patently unsexy). As for Hansaplast ... whoa! What's that blonde been up to? Her priceless, world-weary expression says it all. Ooh, la la! Via Ads of the World.
—Posted by David Gianatasio
Email
Print
- Mozilla Moves Ahead With Do Not Track Browser
- Twitter Snags Local Social Discovery Firm Spindle
- Brands Can Use Images in Facebook Comments, Too
- Judy Greer is a Reluctant Web Video Star
- James Gandolfini is Dead at 51
- Elle's Robbie Myers on Women's Magazines and Serious Journalism
- 'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
- Baseball Legend Vin Scully Pinch Hits on Twitter
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Draftfcb and Pereira & O'Dell Each Win a Grand Prix in Cyber Category
- TBWA\Media Arts Lab Earns Press Grand Prix for Apple's iPad Mini Ads
- Annie Leibovitz Revisits Her Famous Photo of John Lennon and Yoko Ono
- 'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
- Conan O'Brien to Advertisers: You Disgust Me, but I Will Take Your Money
- Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool
- DM9 Jayme Syfu Wins Mobile Grand Prix for Turning Cellphones Into Textbooks
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
