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Putting victims' faces on appeals to fight child pornography is a no-brainer. Taking a different tack, this ad for End Child Pornography And Trafficking (ECPAT) from BETC Euro RSCG, which broke in France a few weeks back, focuses instead on the middle-class Web surfer at the end of the supply-and-demand chain. The clip would be riveting even without the surrealistic "masks" worn by the abusers. But they immeasurably increase the creep factor and hammer home the point that Johnny Download is just as much to blame for the horror as the thugs filming the kids.
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