FREAKIEST ADVERTISING MOMENT OF 2007: Dexter’s viral defeats Pioneer for the title

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

After two weeks of brutal competition, the viral campaign for the Showtime program Dexter, which encouraged you to send terrifying videos to friends suggesting they were about to be offed by a serial killer, has won AdFreak’s Freakiest Ad Moment of 2007 contest. Pioneer’s laughing eyeballs put up a good fight but are no longer laughing, as Dexter prevails with about 55 percent of the final vote. Kudos also go to Canada’s Lost Jaw guy and Skittles’

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in