Frank Ocean Gets the Last (Four-Letter) Word in Spat With Chipotle

Singer returns payment with note to 'F--- Off'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Remember that viral Chipotle ad featuring an animated scarecrow battling evil factory farms while Fiona Apple crooned a version of Pure Imagination over top? Apparently, Frank Ocean had an earlier crack at singing a version of the song but backed out before the spot was finished.

The reason, his lawyers claim, is that the brand tried to sneak in a Chipotle logo at the end after telling Ocean it was a video to promote responsible farming and also reneged on a promise to give him final approval.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in