Forever Lazy bodysuits, for the infant in you
Is the Snuggie too dignified for you? Then hop into a Forever Lazy one-piece fleece bodysuit, and really call it quits. Same garish colors as the Snuggie, same soothing fabric. But the Forever Lazy is worse than the Snuggie. It's not a one-piece—it's a onesie. An adult-size onesie. It presents the wearer as an overgrown baby, always in need of comforting, and perhaps feeding and burping, too. The infantilization of America? This is it—in surely its purest form yet. They should sell it with a pack of diapers. Just don't follow the advice of the infomercial and wear it to the ballpark. Via Work That Matters.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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