Forever 21 Unveils a Giant, Crazy Machine That Re-creates Your Instagram Photos in Thread

Breakfast's latest feat of engineering

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If you want to see your next selfie brought to life as a real-time mosaic of moving thread, Forever 21 and Breakfast are happy to help—and the results are pretty stunning.

About a year and half ago, the Los Angeles-based clothing retailer hired the Brooklyn agency to build from scratch a giant, digitally synced adjustable billboard made of cloth, wood and aluminum, to name a few materials—the contraption includes some 200,000 parts, with 6.7 miles of fabric.

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