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When you hit the mall to shop for sneakers, wouldn't it be great if Kevin Durant himself could whisper all about his Nike KD9 shoes in your ear? Well, now he can, at more than 300 Foot Locker locations nationwide.
The stores have been remodeled to resemble high-end galleries, and you'll find special codes next to select objects d'art (aka, sneakers). Enter the codes on your mobile device to hear sports and footwear celebs like Durant wax poetic about their gear, goals and careers—thanks to the chain's new "Audio Tours" campaign developed by BBDO New York.
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