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This pitch-perfect PSA for WhyHunger.org from ad agency Duncan/Channon lasts one minute. It's cinematically gripping for the first 54 seconds, then pulls the trigger on a God-I-feel-so-guilty twist. The darkly ambient soundtrack helps build a sense of menace and gives the clip an increasingly apocalyptic feel. It all drives home the message that millions of Americans have reached a level of desperation when it comes to food. One question: a chicken dinner for $349.99? Are they roasting up the RSPCA guy in the chicken suit?
—Posted by David Gianatasio
Previously on AdFreak:
Sean Penn's new PSA to fight world hunger
Iconic ad campaigns drafted to fight hunger
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