Food for dogs or panacea for humans? | Adweek Food for dogs or panacea for humans? | Adweek
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Food for dogs or panacea for humans?

Iams_1As a proud owner of TiVo, I rarely watch commercials anymore. But sometimes, as a professional courtesy, I will force myself to watch an entire hour-long broadcast, ads and all. It's good to know what's out there, in the way of new creative and new products. And last night, I've found another entry in the "do we really need this product?" category.

It seems dog food maker Iams, which is owned by Procter & Gamble, has created a new sauce to put on dry dog food to make it taste better. The spot reminded me of the old Gravy Train dry food, which promised a gravy-like substance when a little water was added to the food.

As a dog owner, I have been known to spoil my dog with silly treats and toys (like ice cream). I was even a frequent customer of Three Dog Bakery before it shut down in Chicago. But this strikes me as plain old going too far. Considering that the dog next door has been known to eat poop, I don't think bacon-flavored savory sauce is going to make much of a difference.

According to this site, dogs have far fewer taste buds than humans (but more than cats), though their keener sense of smell may contribute to some taste preferences. Either way, this product seems more designed for humans who can't stomach the idea of eating dried pellets every day.

Luckily, I'll be back to my TiVo tonight so I won't have to resist the urge to buy things my dog doesn't need.

—Posted by Aaron Baar

Photo credit: Iams

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