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As a proud owner of TiVo, I rarely watch commercials anymore. But sometimes, as a professional courtesy, I will force myself to watch an entire hour-long broadcast, ads and all. It’s good to know what’s out there, in the way of new creative and new products. And last night, I’ve found another entry in the "do we really need this product?" category.
It seems dog food maker Iams, which is owned by Procter & Gamble, has created a
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