Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The party seems to be over. Today I trundle again to the vending machine, hopeful to abscond with a free iTunes song with my Diet Pepsi but prepared to be undone by mathematics. I pop the cap off, and there’s a 10-digit code. Nice. But where it should say “Free Song,” it says “One Point.” What’s this? Wait a minute—this isn’t an iTunes bottle at all. It’s a “Sports Pass” bottle, whatever that is. (It has something to do with collecting points for sports gear.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in