Folk festival's print ads protest social media | Adweek Folk festival's print ads protest social media | Adweek
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Folk festival's print ads protest social media

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Ad agency Marcus Thomas rags on social media in its print campaign for the Kent State Folk Festival. Ads carry headlines like, "The sensual, pulse-pounding rhythms of the Samba shouldn't be experienced via YouTube" and "Clapping your hands when you like a band is way better than clicking some like button." There's even a reference to MySpace, which the folkies should feel kinship with, given its descent into irrelevance. The campaign seems a tad hypocritical, considering the festival operates YouTube, Facebook, Twitter and Flickr accounts, and that they sent the campaign to ad blogs seeking cyber-publicity in the first place. Clearly the whole back-to-basics counterculture thing is a sham and these faux-hippies are tappin' their toes in time with the Man. See four print ads after the jump. Via Ads of the World.

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