Flying is dreamy in global Virgin Atlantic ad | Adweek Flying is dreamy in global Virgin Atlantic ad | Adweek
Advertisement

Flying is dreamy in global Virgin Atlantic ad

Virgin

Virgin Atlantic has just released its first-ever global TV ad, the dreamlike 90-second extravaganza below from RKCR/Y&R, with the tagline, "Your airline's either got it or it hasn't." By "it," they apparently mean pilots who are rock stars and flight attendants who float around doing somersaults and falling into milk baths. Virgin passengers, meanwhile, shimmy through metal detectors and dance with 20-foot-high forks spearing shrimp the size of Vespas. The crew ends up standing on the wing of a plane, which usually only happens on US Airways flights. According to Virgin, the campaign "takes the viewer on a metaphorical flight—a surreal and glamorous world of airline iconography dramatizing how it feels to fly with the airline." It's certainly stylish. The music is a reworked version of Nina Simone's "Feeling Good," a song used expertly in this old promo for the fourth season of Six Feet Under. Via Ads of the World.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS