Float away to dreamland on a Hästens bed

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The first ad in Barker/DZP’s new global print campaign for Hästens beds shows a nude beauty suspended a few feet above one of the company’s products. (See the full ad here.) Is she fondling her left breast? I’ll download the screen-saver, study the artwork closely and let you know. There’s lots more about the ad campaign, including a making-of video (how did they get her to levitate, anyway?), over on the Hästens Web site.

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