Flight Attendant in Czech Drink Ad Fantasizes, 'You're All Going to Die'

The Prague office of Lowe & Partners heads into some dangerous airspace with its ad for the "relaxing drink" Zenonade, which apparently motivates a flight attendant to fantasize about all her passengers dying. Admittedly, I too find myself thinking we're all going to die whenever I get on an airplane, but I doubt this ad was delving into my paranoid subconscious so much as intentionally courting controversy. As a provocative ad for a new product, however, the spot seems to fail on two fronts: It doesn't do much to explain the product, and it hasn't even drummed up the outrage its creators had intended.