Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
From the guys who brought us the Forever Lazy, a full-body one-piece fleece (not to be confused with Snuggies and Slankets), comes a campaign to veg out this weekend in honor of daylight saving time. Dubbed "Lazy Sunday"—an obvious homage to Saturday Night Live's early viral video hit—the marketers are asking us to willfully waste that extra hour we get this weekend by setting our clocks back. In fact, go ahead and chuck the whole day.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in