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With a chiseled physique to rival Thomas Jane’s and hair that might make Donald Trump cringe, John Basedow has been all over cable TV of late touting his “Fitness Made Simple” workout and nutrition videos. There’s an indecipherable charm to his “before-and-after photo”-laden spots, which one might describe as “hand-crafted” (read: They look like they were made in the basement). But there’s less charm in the way this Lord of the Regimens is touted in the commercials as “fitness celebrity John Basedow.”

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