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An ad in The New York Times caught our eye yesterday. Asking the question: “Hooked on Mercury Hype?”, it directed readers to fishscam.com, a site devoted to dispelling recent reports—particularly in the Chicago Tribune—that fish are unsafe to eat because of high mercury levels. (The ad also ran in the Trib.)It includes a “Mercury Calculator,” which estimated that at my weight, I’d have to eat 6.7 pounds of tuna a week for the rest of my life to begin to see mercury-related adverse effects.
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