FirstBank Urges You to Go Pee During Its Super Bowl Spot You won't miss anything, seriously
FirstBank's regional Super Bowl debut (the ad will air only in Colorado) via agency TDA in Boulder, touting superior service, features a banker type who sits in a comfy chair and says, "If you’re a FirstBank customer worried about missing one of the exciting commercials, or the game, now would be a great time to go to the bathroom." He takes a long pause before adding, "Seriously." The commercial is, as we've been known to say in Boston (home, more or less, of the soon-to-be NFL champion New England Patriots), a wicked pissah. That's a good thing—usually. I guess folks in the other 49 states will have to make their own decisions about when to take a bathroom break. For me, Go Daddy's ads present the perfect opportunity. They're always piss poor, and even the company name suggests making a dash to the can.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
