FirstBank gives giant ads to tiny businesses | Adweek
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FirstBank gives giant ads to tiny businesses

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The indefatigable Colorado team of FirstBank and TDA Advertising & Design change marketing tactics as often as Microsoft and Crispin Porter + Bogusky. The latter make headlines worldwide. FirstBank and TDA, well, they'll always have a home here on AdFreak! No ski masks or light planes this time—instead, the bank has launched an outdoor and online pitch that includes promotions for various local small businesses. "We care about small business," the ads explain. Now, wags might ask why FirstBank would start making ads for other people when its own ads haven't been so hot. Still, Abbey the babysitter, Rod the wedding singer, Joan the math tutor and Mrs. Bennett the piano teacher will appreciate it (and they've probably never heard of Cannes or the Clios anyway). FirstBank swears they're real customers. Who knows, the way the economy's going, GM, Chrysler or Bank of America could be requesting some of this free-ad action.

—Posted by David Gianatasio

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