First spot for iPad 2 highlights 'smart cover' | Adweek First spot for iPad 2 highlights 'smart cover' | Adweek
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First spot for iPad 2 highlights 'smart cover'

Ipad-2-smart-cover

Apple unveiled the iPad 2 yesterday during a frenzied event at which Steve Jobs reportedly turned audience members literally into sheep. It's now the next morning, and we still don't have a 30- or 60-second spot summarizing the new and improved gadget. The only new short-form video at all is for what's essentially an accessory—the "smart cover." For more about the iPad itself, you have to watch a six-minute video, posted after the jump. Or the whole 72-minute event video, also after the jump (along with another six-minute clip recapping year one of the iPad). There is surely a proper iPad 2 commercial on the way. Shame they can't time these things a bit better.

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Topics: Apple, Ipad, Nudd, Tablet
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