Finally: Scratch-n-Sniff Jeans That Smell Like Raspberries | Adweek Finally: Scratch-n-Sniff Jeans That Smell Like Raspberries | Adweek
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Finally: Scratch-n-Sniff Jeans That Smell Like Raspberries Come on, you know you want them

Asking someone to sniff your pants probably counts as sexual harassment, but what if the jeans smelled so nice, they just had to be sniffed? I'll assume that Naked & Famous Denim asked themselves that question before developing their scratch-n-sniff raspberry-scented jeans. They retain their smell for up to five wash cycles. The same could be said for a few pairs of my jeans, but that's another story. I don't know if there was a specific market need for this product, but I hope these jeans catch on so I can watch desperate guys in bars scratch their legs and wait for someone to notice.

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