Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Asking someone to sniff your pants probably counts as sexual harassment, but what if the jeans smelled so nice, they just had to be sniffed? I'll assume that Naked & Famous Denim asked themselves that question before developing their scratch-n-sniff raspberry-scented jeans. They retain their smell for up to five wash cycles. The same could be said for a few pairs of my jeans, but that's another story. I don't know if there was a specific market need for this product, but I hope these jeans catch on so I can watch desperate guys in bars scratch their legs and wait for someone to notice.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in