The filet, medium rare, and a Slurpee

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Convenience-store sandwiches tend to look like 16-inch softballs—bulging masses of cheap bread, congealed meats and limp lettuce wrapped so tightly and thickly in cellophane that it’s difficult to make out what’s inside. That won’t do, given the growth of gourmet sandwich shops and people’s burgeoning ability to pronounce focaccia even in the hinterlands of America. 7-Eleven, as part of continuing efforts build a reputation for decent food, is touting its team of corporate chefs who are busy working on “new

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in