Fighting spam with spam | Adweek Fighting spam with spam | Adweek
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Fighting spam with spam

SpamWhen we read about this IBM anti-spam initiative, our first reaction was why didn’t someone think of this before? The tech giant unveiled a free program, called FairUCE earlier this week that fights spam with spam—automatically returning spam to the computer where it originated. But we had a secondary reaction, too—which was that spammers, sophisticated con artists that they are—will find a way around attempts to stop them, like, for instance, getting hold of the program themselves, thus fighting anti-spam with its antidote: more spam.

—Posted by Catharine P. Taylor

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