Fighting spam with spam

SpamWhen we read about this IBM anti-spam initiative, our first reaction was why didn’t someone think of this before? The tech giant unveiled a free program, called FairUCE earlier this week that fights spam with spam—automatically returning spam to the computer where it originated. But we had a secondary reaction, too—which was that spammers, sophisticated con artists that they are—will find a way around attempts to stop them, like, for instance, getting hold of the program themselves, thus fighting anti-spam with its antidote: more spam.

—Posted by Catharine P. Taylor

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS