Fidelity ads map out your path to the grave | Adweek
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Fidelity ads map out your path to the grave

Arnold tries something different for Fidelity in the mutual funds giant's new "Turn here" campaign, rolling out a literal, presumably safe and steady financial pathway down city sidewalks for folks to follow. That pathway symbolizes the firm's financial guidance. Now, I think it's a bit presumptuous of Fidelity to suggest that we investors can't make our own decisions about money. I for one am perfectly capable of picking a well-considered course of economic action and sticking to it. Right now, even though I walk or take mass transportation to work, I'm liking some of those cars in the commercial. Hmm, guess I'd have to cash in my 401(k) to afford new wheels ... and I'd have to quit my job before I could get my paws on that retirement money. I don't see a downside! Thanks for the timely guidance, Fidelity!

—Posted by David Gianatasio

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