Fiat's Abarth 500 Is So Fast, You Can't Follow It on Twitter | Adweek Fiat's Abarth 500 Is So Fast, You Can't Follow It on Twitter | Adweek
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Fiat's Abarth 500 Is So Fast, You Can't Follow It on Twitter Go ahead and try

Here's a fun Twitter stunt from Germany for Fiat's Abarth 500 turbocharged hatchback. If you try to follow the vehicle's official Twitter page, you get a direct message saying that no one can follow the Abarth 500, because it's just too fast. (Its follower count, which briefly clicks up to 1 when you follow, soon goes back down to 0.) Clever. The upside, of course, is all the earned media. The downside? You know—no Twitter followers.

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