Fetus on the rocks warns pregnant drinkers | Adweek Fetus on the rocks warns pregnant drinkers | Adweek
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Fetus on the rocks warns pregnant drinkers

Mamma-beve-bimbo-beveItalians have had their hands full with Pink Hitler this week, but hopefully they have some indignation left over for another advertising controversy. This fetus-on-the-rocks image is now being used in a campaign urging pregnant mothers not to drink. "Mommy drinks, baby drinks," says the headline. The ads, plastered around the northern Italian city of Treviso, are in response to new statistics suggesting almost two-thirds of Italian women drink some alcohol while pregnant. The effects of small amounts of alcohol on an unborn baby are not definitively known, but heavy drinking has long been linked to fetal alcohol syndrome. See the full ad at Osocio, which points out that the target market might be "shaken, not stirred" by the campaign.

—Posted by Tim Nudd

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Topics: Alcohol, Europe, Nudd, PSAs

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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