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Feeling itchy beneath a mountain of debt

Debtdisease "Keep it in your pants." If I had a dime for every time I've heard that around the AdFreak office! I wish HR would get a sense of humor. Anyway, if I had said collection of dimes, I’d be able to pay off my creditors. Which segues seamlessly into a discussion of the Keep It in Your Pants PSA competition targeting credit-card “debt disease.” The Service Employees International Union and the League of Young Voters sponsor the contest. There’s a $5,000 first prize for best homemade debt-awareness video. I probably don’t qualify to enter, but if I did, I’d film an average tear-filled day in my debt-ridden life, punctuated by pithy dialogue like, “What petty cash? You can’t prove nothin’ ” and “Can I borrow $1,000 for a cup of coffee?” I’m a little short on funds, so I’d use my Discover Card to finance the project. Next year’s corporate tie-in is a no-brainer: “Keep it in your John Deere Jeans!”

—Posted by David Gianatasio

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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