Feel the hate in Nike’s new Kobe spot

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

LeBron James won the MVP award at last night’s NBA All-Star Game, but it won’t take the spotlight off Kobe Bryant for long. Bryant’s new Nike ad, for the Zoom Kobe 1 shoe, is out—and it wisely portrays Bryant as the anti-hero. In the spot (we’re still looking for it online), Bryant says, “Love me or hate me—it’s one or the other. Always has been. Hate my game, my swagger. Hate my hunger. Hate that I’m a veteran, a champion.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in