FedEx Saves Face for Golf-Loving Metalheads | Adweek FedEx Saves Face for Golf-Loving Metalheads | Adweek
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FedEx Saves Face for Golf-Loving Metalheads BBDO manages to make club delivery entertaining

If Alice Cooper has taught us anything—which is highly debatable, I'll admit—it's that freaky, leather-clad rockers with reputations for raising hell really just want to play golf. So you have to love the spot below, "Band," which is the standout among three well-played FedEx ads by BBDO in New York tied to the FedExCup. Each spot touts the delivery firm's golf club shipping services for die-hard duffers. In this case, the teetotalers are a Kiss/Slipknot/Motorhead mix lounging in a luxury suite as their manager grouses, "How am I supposed to sell you guys as the most dangerous band in the world when you're seen schlepping golf clubs through the airport?" The sharply written scenario is enhanced by the marvelously meek deliveries of the supposedly "dangerous" metalheads, who, despite their fright masks, face tattoos and garish makeup, can't stop espousing their love for the links. After the jump, you can check out the sycophantic shenanigans of "Check-In," in which a trio of corporate travelers violently discard their golf gear in a hotel lobby when they see the boss without his clubs (he'd shipped them via FedEx). And the thirsty foursome in the "Arnold Palmer" installment is more than up to scratch. Nice work, BBDO. Mark Steffenhagens all 'round!

 

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Topics: Bbdo, Fedex, Golf, Creative, Agency
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