Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Febreze air fresheners can mask some serious odors—like that fishy old shipping-container smell you're always trying to get out of your carpet. Below, check out a case-study video in which Grey, New York, makes a little mobile home out of a shipping container, drops it in New York's meatpacking district, and then asks blindfolded people where they think they are. Without fail, they believe they are in a lovely-smelling Eden full of puppies and rainbows.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in