Father Time Takes a Lickin' and Stops Tickin' for Sky TV

Time-shifting DVRs are your new gods

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Father Time gets wound up and ticked off as his awesome powers run out in this cinematic spot by DDB New Zealand for Sky TV. "The sun, the moon, the tides, all were under my control … But after thousands of years of service, it seems time has caught up with me," he moans. Bummer. The 90-second clip, stylishly directed by Steve Ayson, generates a Monty Python vibe thanks to the presence of a heavily bearded dude traipsing through bleak locations (It's … Father Time) and an absurdly epic yet silly premise.

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