Fashion Model Moonlights as App Developer, Despite Industry's Advice to 'Be Cooler' | Adweek Fashion Model Moonlights as App Developer, Despite Industry's Advice to 'Be Cooler' | Adweek
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Fashion Model Moonlights as App Developer, Despite Industry's Advice to 'Be Cooler' Lyndsey Scott even created a charmingly low-budget ad

Here's a new spin on geek chic: Lyndsey Scott is a Victoria's Secret model who moonlights as an app developer.

With a double degree from Amherst in computer science and theater—along with modeling credit for the likes of Gucci and Prada—Scott has created an app that blends her two worlds. iPort is a simple solution for models to manage their portfolios and billing.

The app also has its own wonderfully cheesy infomercial, with Snoop Dogg's "Drop It Like It's Hot" playing for some 30 seconds in the background while Scott struts into her home tossing off the excess baggage of daily life as a model. She stops short of tossing her iPad, which she then shows off as the one tool needed to manage everything from casting calls to photo releases. (Spoiler alert: She also drops her wig at the end, so be sure to stick around for that).  

Sadly, but perhaps unsurprisingly, she tells PandoDaily she catches flak from some in the fashion industry for her penchant for nerdiness: "I've definitely had a few (modeling) agencies tell me I need to be cooler."

But her new agent is supportive, telling the site that models are increasingly being valued for their depth: "Physical beauty gets a model's foot in the door, but her personality, combined with other gifts and abilities, makes her more interesting to advertisers and fashion and beauty clients." Via Fast Company.

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Topics: Apps, Modeling
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