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In life, as in advertising, the best idea usually wins.
That simple insight informs McCann's campaign for the 2015 Clio Awards, featuring pairs of famous foes—Nelson Mandela and Hendrik Verwoerd, the architect of apartheid; Wile E. Coyote and Road Runner; Al Capone and J. Edgar Hoover; and angel and devil.
"It's just this simple idea that, throughout history, the best ideas always go right to the top," says Noel Cottrell, chief creative officer at Fitzgerald & Co.
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