Fake tans: dangerous or just unattractive?

Tan The Indoor Tanning Association launches a marketing campaign today to try to convince the pastier among us that artificial tanning is not dangerous, contrary to some reports. You can see the group’s big New York Times ad here, which is notable for putting the words “Tanning causes melanoma” in giant type. (The word “Hype” is then stamped on, too, but you’ve already started to wonder.) The group claims that studies warning against prolonged tanning in the sun or use of indoor tanning beds have relied on “junk science.” Whether or not artificial tanning is dangerous, we point once again to this Holiday Inn commercial to demonstrate that it can certainly be funny.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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