Fake kids are the only kids who don't booze | Adweek Fake kids are the only kids who don't booze | Adweek
Advertisement

Fake kids are the only kids who don't booze

SAMHSA

The U.S. Substance Abuse and Mental Health Services Administration (SAMHSA) takes on underage drinking in new PSAs from Deutsch showing parents in denial who refuse to acknowledge that their teenage kids might consider trying alcohol. The teens are portrayed by mannequins to underscore the unreal view their folks have of them. In the best spot, "Julia," a mannequin arriving at a party gets a text that reads, "Jay brought a bottle :)"—as the adults prattle on in the front seat. The parents, of course, are the real dummies here. Maybe they killed so many brain cells while drinking as teens themselves that they can't remember what it was like to be wasted and puking under the bleachers as M.C. Hammer's beats wafted out from homecoming dance in the gym. Ultimately, I wouldn't worry about the kids here. Even with a drinking problem, they can always find work in department stores. Via Osocio.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS