Fairy Tale Veers Off Course in JWT's Child Trafficking PSA

Here's another one for the freaky files—JWT New York's new PSA for ECPAT-USA (End Child Prostitution and Trafficking). The tagline is, "Dragons aren't the only monsters." In a statement, JWT ecd Andrew Clarke says: "Child trafficking is on our own doorstep and it shocks people to think that it is. Portraying a girl within an environment that we all recognize, both as children and parents, helped add to that realization. A camera isn't meant to be under a child's bed.