Facebook Pitches Home Sweet Home in New Ad

In-house spot plays up new phone software

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Be it never so humble. Facebook is ratcheting up its ubiquitous presence in people's daily lives with its "Home" software for Android devices that more or less turns handsets into Facebook Phones. With Home engaged, the social network becomes the dominant presence on your device, with Facebook messages, updates and big, bright, smiley friend images right upfront, along with the ability to chat while using other apps. A 60-second video from the company's in-house creative department predictably plays the connection card with footage of smiley folks interacting via Facebook Home and lovin' it.

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