Fabio’s his usual corny self in Web series | Adweek Fabio’s his usual corny self in Web series | Adweek
Advertisement

Fabio’s his usual corny self in Web series

Fabio If you’re not as handsome as Fabio (and who is?), here’s a fact in which you can take some solace: At least you—unlike Fabio—are not currently providing the voiceover for an animated ear of corn. It’s part of a webisode-based campaign for I Can’t Believe It’s Not Butter in a spray bottle, involving murder inside a refrigerator. The entertaining action is too elaborate to summarize here, so you’ll have to check out the Web site for yourself. Suffice it to say that Spraychel, the character embodying the product, has been framed for murdering Buttricia, and visitors to the Web site are encouraged to help her lawyer, an ear of corn named Cobbio, figure out who really did it. If nothing else, Fabio’s willingness to play this self-mocking role supports the impression AdFreakers got several months ago when he dropped by our office as part of a media tour: The guy’s a good sport.

—Posted by Mark Dolliver

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS