The extended play version of Robert Goulet | Adweek
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The extended play version of Robert Goulet

Robertgouletgum I’m a big fan of the Emerald Nuts commercial from the Super Bowl featuring Robert Goulet, so I took the time to check out the Web version of the campaign once I saw this attention-getting banner on the home page of YouTube this morning. The Emerald Nuts Web site has the usual extended version of the joke, but the interviews with alleged office workers who find their keys gone and their documents mysteriously shredded around the time the clock hits 3 p.m. does a good, twisted, job at getting to the central message—that there’s a cure for the energy ebb that hits many of us mid-afternoon. As for Goulet, now in his mid 70s, if this is the beginning of a comeback, it may be one of the best aging star makeovers since William Shatner for Priceline.

—Posted by Catharine P. Taylor

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