Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Parents, Expedia wants to offer you a consolation prize for all the heartbreaking time you have to spend traveling for business rather than being at home with your kids.
Instead of making them settle for toy animals from the airport kiosk, says a new ad, try taking your daughter on a safari, financed by the rewards points you've racked up booking flights and hotels as you bounce around for your day job.
The ad, in its broad strokes, can't help but be a little reminiscent of Up in the Air (though Expedia's hero certainly doesn't seem averse to personal commitment).
Mostly, the commercial is a sweet bit of family-driven storytelling and a nice addition to Expedia's growing collection of ads about much more than just airfare or accommodations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in