Advertisement

Expect the Unexpected While Riding in a Mini

Mini

Taxi2 in Toronto crafted self-consciously "wacky vignettes" in this Canadian campaign for the BMW Mini. In the best of the three spots, a guy hangs his head out the passenger window of a speeding Mini and "whoops" it up. His mustache and eyebrows fly off his face and on to a gal riding a scooter behind them. Both take this development in stride. The other two ads are after the jump. In one, a fat guy's man-boobs continue to jiggle even after his high-speed, tire-squealing, "Whoop! Whoop!" Mini ride ends. The driver pulls a great "disturbed" face, but I'm betting that deep down he's kind of intrigued. The man-baby buckled into a safety seat in the third spot personifies the target audience: immature, obnoxious men with nothing better to do than tear around town in Minis.





Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Canada, Gianatasio, Mini, Taxi
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS